Where data meets dining.

optiMenu.

solutions

When data meets dining.

Our approach to menu dynamics

OptiMenu Solutions is a leading menu engineering firm

We specialize in creating data-driven, strategically designed menus that enhance

guest satisfaction and maximize restaurant profitability.

16+

combined restaurant experience on our team

30%

goal for increase in high-margin item sales

week schedule from first bite to final product

How we design

We design by combining data analysis, psychological principles, and creative visuals in line with current trends.

Our Process

First bite

Phase 2

Menu engineering

Phase 4

Phase 1

Proposal signed

Consultation

Phase 3

Phase 5

Final product

Analysis

Profitability

Popularity

Through our consultation, we will dive into the data for each dish. We want to get to know your winners and losers on the menu.

This is how we determine our focus. We aim to move the yellow dot closer to the green.

What It Could Mean

Increased gross margin

Enhanced guest experience

Stronger brand identity

Portfolio highlights

Due 360, an Italian and Argentine tapas restaurant locating at the heart of a bustling downtown area in Summit, NJ

Ready to get started?

optiMenu.

solutions